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Hierarchical Techniques in Lighting Computation
Ligmajer, Jiří ; Polok, Lukáš (referee) ; Navrátil, Jan (advisor)
This master thesis deals with description of hierarchical techniques in global lighting computation. Here is explaining the importance of hierarchical techniques in lighting computation and shows method, how to use these hierarchical techniques in realtime radiosity and its extension to dynamic area lighting. These two techniques are described in detail in the first part of this project. In the other part is desing and implementation of application for dynamic area lighting computation.
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Global Marketing in Internet Services
Číp, Vojtěch ; Pospěch, Ladislav (referee) ; Chlebovský, Vít (advisor)
Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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Cronin, Michael: Translation and identity. Routledge. London;New York (NY). 2006: A Translation and Commentary
Baštová, Kateřina ; Tobrmanová, Šárka (advisor) ; Jettmarová, Zuzana (referee)
This bachelor thesis comprises a translation of a part of a book called Translation and Identity by Michael Cronin, published in 2006 and a commentary on the translation. The commentary includes translation analysis of the original text, examples of translation problems with solutions and typology of translation shifts. The analysis was based on the model of Ch. Nord and the translation method was inspired by translation theory of J. Levý and partly also by the theory of P. Newmark. The translation shifts were based on the theory of A. Popovič. The translated text inquires into the interconnection of the modern and constantly changing society. It looks at the understanding of the concept of cosmopolitanism throughout the history from the point of view of several cosmopolitan theories and it studies the influence the understanding has on people's behaviour. It puts into context concepts of cosmopolitanism, identity and translation and it highlights the role of translation as an irreplaceable "bridge" which mediates relationship of the global world and influences how we see individuals and groups whether it is on the level of ethnic, national or an international society. In relation to this it explores the place of an individual and a group in the complex global society and the differences in...
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Guests and Hosts: Tourist Interactions in the Istrian Pension Lucia
Garajová, Jolana ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)
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Determination of genetic differences of biological DNA sequences
Sliž, Ladislav ; Škutková, Helena (referee) ; Provazník, Ivo (advisor)
Work on determining the genetic diversity of biological signal aligning DNA sequences, will address a brief description of the composition of DNA. Following is basic information on the bioinformatics analysis. Then the work will describe the possibility of aligning DNA sequences. Work will focus primarily on global Needleman-Wunsch algorithm and local Smit - Watermanovův algorithm. Furthermore, this work will focus on aligning DNA sequences using methods CGR and FCGR. At the end of the work will describe the practical application of identifying genetic differences by aligning the sequences.
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Intercultural Marketing: cultural comparison of Saudi Arabia and the Czech Republic, with implications for basic marketing mix
Bursíková, Johana ; Novák, Michal (advisor)
The goal of this bachelor´s thesis is to describe and demonstrate on a practical example how can cultural differences influence marketing strategy on global markets. In the theoretical part of this thesis, I am describing different types and cultural differences, how they are interconnected with our perception of marketing communication, how they can reflect on the marketing mix of a global company and influence the communication strategy. In the practical part of this thesis, I am analyzing the marketing mix of Czech cosmetics company Dermacol on Czech and Saudi Arabian market. I am comparing the two cultures and describing them according to the methods of cultural dimensions of Geert Hofstede.
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